Every year on 1 October (Celebrated on 29th of September in Malaysia and other countries), the world comes together to celebrate coffee and recognise the millions of people across the globe who work hard to create the beverage we all love.
Coffee has never been more popular, with an estimated 3 billion cups consumed every day. In spite of growing demand, coffee faces a dramatic crisis, as the prices that producers receive today are more than 30% below the average of the last ten years, threatening the livelihood of coffee farmers and their families.
This year we're on a mission to help coffee farmers around the world receive a fair, living income.
But to do it we need your help, find out more below.
Coffee has such a rich and diverse history, produced in over 50 countries around the world. It takes so much more than you might think to deliver that special cup of coffee that we all love so much. Click the button below to find out more about how coffee is made.
Coffee has never been more popular, but the livelihoods of coffee farmers who grow and produce the coffee we enjoy are under threat. This year we are bringing the coffee community together to sign a#coffeepledge that calls for a living wage for coffee farmers.
WHAT'S CAUSING THE COFFEE PRICE CRISIS?
Due to an increase in crop yields, causing two consecutive years of surplus in the market, there is currently a global oversupply of coffee. This oversupply is driving down the market price of coffee that farmers are paid (to a 15-year low). At the same time the cost of production has increased (labour, fertiliser, land etc) meaning farmers don’t make enough to survive, and while the cup of coffee you drink may not be any cheaper, the amount that farmers are paid for their crop yield is only around 1 cent (USD) per cup.
AN ANTHEM FOR INTERNATIONAL COFFEE DAY 2019
This International Coffee Day we are shining a spotlight on the plight of millions of coffee farmers around the world, who deserve to receive a living wage. Shot in the setting of beautiful Kibuye, Rwanda we invite you to watch 'An Anthem for International Coffee Day' and listen to the life and sounds of coffee to see what it takes to create the beans that go into every cup of coffee we
drink each day.